So, here’s all you need to know about GDPR, what it means for small businesses, and how we’re progressing with it here at Touchwood Tree Surgery.
What is it?
GDPR stands for General Data Protection Regulation, and this is a law within the EU that ensures data protection and privacy. It’s basically an introduction of new rights for you as a customer that prevents your data from being shared where you don’t want it to. And on the flip side, a new set of rules for businesses that state what they can and can’t do with customer data. So, for example, this is why you have been receiving emails from companies requesting for your agreement to remain on their mailing list, as without it they are no longer entitled to have your data on their files, nor are they allowed to contact you.
What does GDPR mean for small businesses?
Basically, unless a company is GDPR compliant, they are no longer able to have access to client data. As a small business, you must seek permission from the client first. For example, here at Touchwood Tree Surgery we collect client data and so it is essential for us to be compliant with GDPR, and as of last month, our website has been updated so that is in keeping with these new regulations. Before we contract their data, the customer must agree to the terms of what it is being used for, who has access to it, and how long for.
You may see that we have a contact page on our website, where new or existing customers can come become acquainted with us. As a result, this means that we have access to some of their data, such as their name, email address or phone number. However, with these new regulations, we would not be able to do anything else with that data, such as adding them to our mailing list, without them consenting to it first as this would be a breach of privacy. Customers also have the opportunity to cancel or withdraw our access to their personal data at any time they want.
How this impacts Touchwood Tree Surgery
As with any business really, having a website is a great asset to us here at Touchwood Tree Surgery. It allows us to spread the word about what we do and make more people aware of us and the services we provide. So, we ensured that our website contains a full section about us as a business, as well as an explanation of each and every one of our services, so that new and existing customers are able to find out whether we can fulfill their needs. We also have a gallery for people to see evidence of work we’ve done in the past that has resulted in happy customers, so they know exactly the kind of service we provide.
Furthermore, we also have a monthly blog so that our audience can find out all kinds of useful information based around topics they’re interested in or that will benefit them. After browsing through our website, if a visitor likes what they see and are interested in having us do the job for them, or alternatively want to find out a little more, we also have a contact page whereby they are able to get in touch with us. This can be done either directly by phone or email, or they can leave an enquiry with their details for us to get back to them. Because of this, it is essential that the site is fully compliant with GDPR so that we are never in breach of any client data and that it remains looked after in accordance of the clients wishes and that it is not used or shared without prior consent.
We hope this information has been useful for you, and if our services are of interest to you or you have any queries or interests, please visit our contact page and get in touch with us today!